Weekly Knowledge Drops to Help Your Growing Business

Each week, we take you on a five-minute adventure through marketing and culture’s past to uncover insights that can be applied to your current business challenges.

The Magic of Turning Discounts Into Awards

The Not-So-Secret Technique of Successful Brands

Wednesday Wisdom #15: Seeking Novelty in a Cluttered World

How brands are standing out by putting a surprising twist on the familiar

The Many Layers of Perspective

Looking Past the Latest “Trend Reports” for the Best Consumer Insights

Wednesday Wisdom 8/28: Know The Building You Own: Understanding Your Position in a Cluttered Landscape

8/21 Filling in the G_ps Bottom-up and Top-Down

How you can take advantage of our innate gap-filling desires to maximize brand engagement and memory

8/14: The Great Hack of "The Great Hack"

The truth behind what researchers actually know about how your brand responds to marketing

Bring Back The Hunt

Injecting adventure into small brands to keep them strong

7/24: Sources & Synthesis

The power of injecting fresh sources into your daily routine

7/17 Just Strip It Down

What Mike Posner’s walk across America can teach you about your brand

7/10 Americans are Confused About Health

…What that means for marketing your healthy food and beverage brand

7/3: We're Not Dumb, We're Just Conserving Energy

…And what that means for your product and packaging

The Test & Learn

Insights from the most important phase of all successful products

6/19: The Emotional Value of Dynamic Pricing

Don’t raise your prices, raise your perceived value

The Archives

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Wednesday Wisdom

Weekly Knowledge Drops to Help Your Growing Business

The Archives

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